@Texas-Hawk-10
Now that’s a great link. Thx for passing that along!!!
But again, the global ROI ain’t there, so why are they spending so much on football?
This is the key point.
It’s obvious why they write big checks to a soccer team that markets well to the Crown of Great Britain’s Commonwealth–the 3rd largest economic entity on the planet. Slam dunk.
What are they buying in a college game parked in an American cultural cul de sac?
It’s challenging for persons to think flexibly about this sort of stuff.
They either want to think locally, or globally, but struggle with scoping between both.
There are vertical and horizontal dimensions to political, economic, military and logistic activity and they simultaneously have local and global dynamics. It’s not an either-or, or even a both, world of analysis. It’s an “all” world simultaneously.
You’ve got to get comfortable with it to keep from shutting out the most interesting parts.
