Blowing out a bad Rutgers team still felt good. The bottom of the Big12 (not counting KU) has been decent and most of the teams have been quite good.
In the final 2017 ranking (Athlon Sports & Life), KUs Big12 opponents were ranked: 4) OU, 11) TCU, 16) OkSt, 30) Iowa State, 36) Texas, 41) K-State, 46) WVU, 64) TTU, 102) Baylor. I don’t know anything about Athlon, it was just easy to find on Google. I’m assuming other rankings won’t be wildly off from this.
My point is, I would be surprised if we’ve played any conference opponent outside of the top 120 the last 5 years. Last year there were 7 teams in the top 50. That means to get 2 wins in conference, you have to be a top 60ish team. My guess is that KU has not been a top 100 team in the past 8-9 years. We could be top 75 and still get only 1 conference wins given the strength of the conference.
The year that KU gets 2 wins in the Big 12, the conference will appear “weak” and all teams will be punished in the rankings.