@jaybate 1.0
The reality is that for Wiggins, it’s not just about the money from an NBA contract. The money he could get from a shoe endorsement dwarfs that. Wigs, by nature of being Canadian, could be the most popular basketball player in the growing Canadian market by a long stretch. Every kid from Montreal to Toronto to Vancouver, and everywhere in between would want the Wiggy kicks.
I don’t know what that’s worth, exactly, but its worth quite a bit. However, it’s only worth quite a bit for the current version of Wiggins - the high flying athletic marvel. The NBA money will almost certainly be there, even if he gets injured and has to adapt his game (God forbid). The shoe money, that’s not assured, especially if he’s not a stylish, high flying dunker that kids are emulating on nerf hoops.
That, to me, is the bigger issue here. Wiggs has a chance to make a lot of money from his specific style of basketball, just because he can reach a market in a way no other player probably can. In the same way Jeremy Lin is the most popular player in China and has lots of endorsement opportunities there that American players do not have Wiggs could do that in Canada. And Lin, though a good player, isn’t exactly a superstar. Wiggins could be, which gives crossover appeal to the US market.