I love how it’s Kansas setting the precedent, but I’m a little disappointed with the figure. It kind of feels like this is/was done in cahoots with Adidas. I would think the negative publicity alone would be worth more than $1m. Still, it all but forces Gratto to sue Adidas. But who does Adidas sue? Nike/UA/etc for creating/contributing to the problem forcing Adidas to play the same game or go out of business?
The only way for any meaningful reform is more and more crazy, absurd, and asinine lawsuits where party A points the finger at University B, who points the finger at person C, who then points the finger at shoe company D, who ultimately points the finger at institution NCAA. The more absurd these get the better! It will only will shine a light onto how corrupt and ridiculous the NCAA really is. What kind of things would we learn about in a “discovery” file on the NCAA? Do they not have a secret or two they want left locked up? I really hope this turns into the South Park Episode, “Everyone vs. Everyone.” That would be hilarious!