@kjayhawks the tickets don’t bring that much. The high prices you are quoting are for good seats on the aftermarket. I didn’t want to drive to San Antonio or I could’ve watched the Jayhawks for $60 in 2008. The ncaa doesn’t see any of that money. They make their bank on the tv contract. I think they could make just as compelling tv by getting the best teams in the final four games and crowning a top 4 team as champ. Currently they bank on Cinderella’s, but the glass slipper causes stinky feet after a couple rounds of dancing.