Another huge area… school athletic programs are having solvency issues. We all think of how much money is in college sports. But the cost to run these programs is astronomical, especially if schools want a competitive program. Think about how many entities have a say in college sports… NCAA, Board of Regents, several areas within the university, state legislatures, federal government in several areas, municipal authorities… lots of watchful eyes, legislation, rules, redundant everything… and it all draws money from the program, directly and indirectly.
All schools, including the blue bloods, can use a real boost in the financial arm. This will trickle down to the athletes beyond whatever royalties they can receive.